Social media marketing refers to the new generation of web advertising and web socializing. While you may not have read much on the theory of social network marketing, you certainly have explored popular websites like FaceBook, MySpace and YouTube. Social bookmarking sites like Digg and StumbleUpon have also earned popularity for their ability to create back links and send over new traffic to a variety of connected users.

Basically, social network marketing is the practice of creating interesting and original content from a specific marketing angle. Whereas most users expect to find SEO-optimized content on web pages or PPC ads on web browsers, not everyone expects to find informational content on a social media marketing site. However, word-of-mouth advertising is one of the most effective strategies ever created. In essence, you are promoting business without actually “selling” anything.

Social media marketing can help a website to grow very quickly. Remember that though this is socializing, you can still work carefully selected words into the conversation, and thus you have the social media optimization approach to creating new content. Whenever your message hits a chord with your followers, they in turn, share the content with someone else. Social media optimization can replace traditional advertising altogether or replace some of it at a fraction of full cost. This spares you more capital and can keep you in business longer—long enough to reach your target audience.

Besides, SMM addresses an even bigger problem that—slowly—many corporate companies are realizing. Specifically, Internet users are developing “ad blindness.” This means that they are so accustomed to seeing unwanted ads (via banner or pop up) that they stop “seeing them”, as in registering what the ad says. Instead, they pay closer attention to SEO writing and SMM-based socializing. As this trend increases in the 21st century, you will notice more traditional forms of web advertising drop in quantity and in effectiveness.

SMO, or social media optimization is the next big phase, and major corporations are already starting FaceBook pages and Twitter accounts. Yes, social media marketing has the potential to send a high quantity of visitors to your website. Better yet, it has the potential to send you a high quantity and quality of prospective customer. This is a feature worth looking into.